understanding snapchat business model articleshero.com
Snapchat operates a multi-sided business model via a photo and video-sharing mobile application, where the shared content is deleted as soon as it is viewed. It also offers a ‘stories’ feature, which allows users to upload photos and videos that can be viewed by their audience numerous times for 24 hours. In a similar vein, Snapchat also allows ‘world-class leaders in media’ including social networks, magazines, and television to post content under the ‘Discovery’ category that can be viewed by all users for 24 hours.
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