• Popular
  • Trending
  • Country
  • Blog
  • Guest Post Submission
  • Submit Stories
Trending now

Carpet Cleaning Powder Detergent

Best Entrepreneur Advice On Leadership

What Is Consumer Behavior? Complete Guide + Examples

What Is Consumer Behavior? Complete Guide + Examples olvin.com

olvin help olvin help 11 months ago in Technology and Gadgets
1Upvote

What is consumer behavior?

We all know the phrase ‘consumer ‘behavior, but what is it? It can be split into two simple parts – the consumers are the individuals and organizations involved in the purchasing and use of a company’s products or services. The behavior is how they perceive and interact with these products or services. This may be either physically or psychologically.

 

Ways of understanding consumer behavior?

Consumer behavior is a multifaceted concept and can be broken down into different elements. The first step is to look at how consumers perceive a product or service and its alternatives and how they choose between their options.

This then manifests itself in how consumers act in-store, weighing up, and researching their options or purchasing the product or service. It also considers how the consumer is affected by their environment, mainly focusing on three pillars: culture, peers, and media. 

Their culture can completely change their view of a product and how they value it; this could be simply between countries and the social norms in various nations or even from a religious point of view with differences in core beliefs and values.

As well as societal influence, there is an enormous impact from a consumer’s more immediate surroundings: their friends and families. The people we are close to and trust, form a lot of our views and beliefs and consequently affect behavior. This may be from inheriting an opinion or belief from a parent or following a trend in a friendship group.

Naturally, the media plays an inescapable role in forming our views and opinions. We are faced with stimuli from every direction: on your phone, TV, and the daily commute, but how does this affect consumer behavior? As you’d expect, much of this is advertising. With the billions of dollars pushed in front of us every year, the reinforced messages we see undoubtedly impact our purchasing behavior, consciously or not. Similarly, sponsored content and product placement in film and TV impact behavior significantly, with viewed repetition creating social norms for consumers.

 

  • Facebook
  • Twitter
  • Pinterest
Report Story

Related Stories

  1. how to delete instagram account without password
  2. how to archive all instagram posts
Tags: dataretail analytics

Popular Stories

  • How Can I Hire Mobile Developers For Developing Apps in... bloglovin.com

  • How Can I Hire Mobile Developers For Developing Apps in 2022?

    How Can I Hire Mobile Developers For Developing Apps in... infogram.com

  • Panasonic Distributor ictcircle.com

  • Why Choose Xamarin For Your Cross-Platform App Development In 2022?

    Why Choose Xamarin For Your Cross-Platform App Development In 2022? issuu.com

  • Online Degree programs | JAIN Online urlzs.com

Trending Stories

  • Online Degree programs | JAIN Online urlzs.com

  • 5 Sports Betting Options You Should Know About

    5 Sports Betting Options You Should Know About winanybet.com

  • Looking for Best b.pharma college in UP – Axiscolleges.org

    Looking for Best b.pharma college in UP – Axiscolleges.org axiscolleges.org

  • Persistent ROI – WordPress Web Development Service In USA

    Persistent ROI – WordPress Web Development Service In USA persistentroi.com

  • Switching power supply | Lifepo4 battery charger | Inverter 48v... educatorpages.com

  • About
  • Blog
  • Privacy Policy
  • Contact

Follow Us:

Copyright Bookmarkrush 2022. All Rights Reserved. Designed by Bookmark Rush

Advertise with us
Login Register

Login

Lost Password

Register

Lost Password